April 13, 2024

Business Bib

Business & Finance Blog

Social Media Audit: Steps in Managing Online Profiles Effectively

3 min read

The rise of social media benefited the business sector because it is now easier for them to reach a lot of people in a click of a button. Businesses are resorting to social media audit when evaluating their performances online. This type of audit is defined as a series of steps that are taken by business owners to re-evaluate their presence online. Mastering social media audits will allow a business to dominate the market and stay on top of their competitors when it comes to marketing and their online presence. There are several steps that need to be considered when performing this audit, and following it strictly would ensure someone that their online presence and dominance will be preserved.

Create a Business Profile in a Wide Range of Social Media Websites

Aside from Facebook and Twitter, the business should also consider creating a profile in lesser-known social media platforms. They can consider making a profile on Google Plus, Instagram, LinkedIn, Tumblr, and others. This will help the company became more accessible to people who are using different social media platforms. After creating a profile for these platforms, remember to manage them effectively, and try to post an update at least once a day. Employment websites like Monster.com should also be checked to verify how the employees think of the business.

Recording all of the information about the profiles created on different platforms

As a business owner, you would like to keep track of what is happening on the pages under your ownership. Be sure to create a spreadsheet and type in all information that will help you monitor each profile’s performance. You need to enter the URL or the website address, the type of profile created, the people who have access to it, and the number of people who are engaging with the profile as well the number of its subscribers or followers. Check if you can add more updates, especially if the followers are asking for information about the products and services that the business provides.

Complete the profile and make it look professional

Creating a profile in different social media platforms would also require the business to fill up all of the required information, as required by a social media audit. They need to upload a photo, add people, and edit the description of the business to ensure that they will have an effective marketing strategy. Make sure that the profile looks professionally made, and if you do not have an idea on how to create a professional looking page, you can seek help from someone who is an expert. You should also take note of the changes made in the profile, and there should be a consistency with the design. You also need to check the market on each social media platform and try to reach them by changing the tone of the posts. Each post from the platform should also be considerate, and avoid offending a group of people because it is bad for the business.

Set your goals, and delete profiles that are not meeting your expectations.

As a business owner, you should have a clear goal in mind, like how many followers do you want to have, the number of engagements, and so much more. You also need to say goodbye to profiles that are not performing well. You can always create a new one and try to beat the previous stats that the old profile managed to reach. You need to remember that social media audit would require you to become more creative in managing the profiles, and you need to hunt down other fake profiles that are taking the name of the company and putting the business in a bad light.


Infographic created by Clover Network, a merchant services company