April 19, 2024

Business Bib

Business & Finance Blog

Building Product Value through Innovative Packaging

4 min read

The success of a product is largely dependent on its quality, price and packaging. A high-quality product can be made more attractive to consumers through its packaging or how it is presented to the consumers. At the same time, product price is influenced by the costs of manufacturing the product and all other things that goes with it including the packaging. If the costs of packaging is high, then this will invariably drive the cost of the product to increase, thus it is important to find alternative solutions to packaging, and yet be able to deliver the product efficiently but will less costs. As you will soon learn, Bulk Bags packaging is the most cost-effective packaging company available for small and big businesses.

Why Packaging is Important

Aside from the influence on product prices and costs of production, an effective packaging can also drive customer loyalty and branding. An effective packaging first of all must deliver the product as it was intended to be, for example a snack of pretzels should be packaged in such a way that they can be eaten with ease and that the quality of the product is maintained in its packaging. Second, it should be safe, eco-friendly, eye-catching and easy to store. Thirdly, it should be unique and contribute to the branding of the product. Lastly, it should be of high quality material but should not be so expensive. Many brands and products have even gained competitive advantage through its packaging, remember that jewellery line that use light blue boxes as its packaging, or that pink bag for those perfumes, lingerie, lotions and other female stuff.

It is even said that how you package your products can also be used to communicate to your customers what your product stands for and how it is of value to your consumers. Thus, the thought process that goes into the product should also be extended to the packaging. The logo, the design, the name and color should correspond to the image or brand that you are aiming for. Moreover, the packaging should be able to keep the product safe, maintain its freshness or protect it from external factors like light, molds, punctures and the like. All of these features can be found in custom stand up pouches.

Smart Lift Bulk Packaging

Smart Lift Bulk Packaging are a new kind of bulk packaging company that is suited for many products including food, medication, chemicals and other small parts like nuts and bolts. It can be made to stand or to life flat depending on how it is going to be used by the manufacturer. It comes in different colors and sizes and locking systems. It can have double seals, a zip lock and a sealed top which means that it can be reused or repurposed which is also one of its eco-friendly features. Moreover, it can serve as a barrier packaging where the product can be placed in the custom stand up pouches and then be placed inside another packaging system. It is made from durable materials, a special kind of plastic which can be biodegradable or recyclable depending on the preference of the customer. It is able to keep the products safe and maintain its freshness or integrity. At the same time, stand up pouches can be customized in terms of whether you need a certain color, or you want something clear or transparent, or should it be in a solid color. You can also have your logo and product information printed on it as customers always feels a lot better if they know what they are buying and from whom.

Cost-Effective Packaging

Custom stand-up pouches are made of quality materials, entirely customizable, can be in gold or silver, colourful and classy and yet is cheaper than other traditional packaging like carton, tetra packs, cans and glass. There are also discounts for bulk orders and those that are ordered in advance so that it will further lessen the cost of the packaging and therefore enable you to offer a more competitive price than those that are in the market. Moreover, customers are more conscious of eco-friendly practices and will prefer to buy products that they would know will not contribute to the single-use plastic packaging that is the default in the market. Even if the product itself is not organic or healthy but if it is placed in a packaging like stand up pouches that they can believe in as eco-friendly, then they will be quick to prefer it than its competitors.

In order to become successful in your target market, you should be able to think of ways to increase value for money, and investing in stand up pouches as product packaging is a win-win situation.