April 18, 2024

Business Bib

Business & Finance Blog

All About Google Ad Manager Click Tracking in One Article

3 min read

Advertising – online or offline, is an indispensable part of running a business. Online advertising has become prominent nowadays, with several platforms that allow you to do the same. Google Ad Manager is an ad-serving platform that enables publishers to sell and manage their online advertising inventory. One of the most important aspects of running successful advertising campaigns on the platform is the ability to track clicks on ads. Click tracking is essential for understanding the effectiveness of your ads and optimizing your campaigns to maximize conversions and revenue. google ad manager click tracking,  options include the built-in click tracker and third-party trackers. In this article, we will explore the different click-tracking options available in Google Ad Manager and how to use them effectively.

Built-In Click Tracker

The built-in click tracker is a default click-tracking tool in Google Ad Manager that automatically tracks clicks on ads served through the platform. When an ad is clicked, the click tracker logs information such as the click-through rate (CTR), the time of the click, the user’s device and location, and other relevant data.

It would be best if you created a click-tracking URL in Google Ad Manager to enable the built-in click tracker. This URL is unique to each ad and contains information about the ad’s destination, the click tracker, and other parameters. When users click on the ad, they are directed to the click tracking URL, which then redirects them to the ad’s landing page.

Third-Party Click Trackers

In addition to the built-in click tracker, Google Ad Manager supports third-party click trackers. Third-party click trackers are tools that track clicks on ads from external sources. These trackers offer more advanced features than the built-in click tracker, such as click fraud detection and more detailed analytics.

To use a third-party click tracker in Google Ad Manager, you need to add the tracking URL provided by the third-party provider to the ad’s click-tracking URL. When users click on the ad, they are directed to the third-party tracker’s server, which logs the click and redirects the user to the ad’s landing page.

Best Practices for Click Tracking

It is important to follow best practices to make the most of Google Ad Manager Click tracking. Here are some tips to help you get the most out of click tracking:

  1. Use unique click-tracking URLs for each ad to track clicks and performance accurately.
  2. Monitors click fraud regularly to ensure that bots or other fraudulent sources are not targeting your campaigns.
  3. Use third-party click-tracking tools to get more detailed analytics and insights into your ad performance.
  4. Regularly review your click data to optimize your campaigns and increase conversion rates.


Click tracking is essential to running successful ad campaigns on Google Ad Manager. Using the built-in click tracker or third-party click trackers, you can gather crucial data about your ad performance and optimize your campaigns to increase conversions and revenue. By following best practices and regularly monitoring your click data, you can ensure that your campaigns are effective and profitable.