The COVID-19 pandemic resulted in approximately 198,000 closures of dental practices in the United States. This left an opportunity for many dental professionals to focus on opening a dental practice of their own.
However, many of these entrepreneurs limit their success by making the same mistakes.
In this article, we discuss these common mistakes when opening a private dental practice. From lacking in research to neglecting digital marketing for dentists, read on to avoid these mistakes and open a successful business.
1. Not Learning About Business
Some new dental practice owners make the mistake of assuming knowledge of dentistry is enough to open a practice. However, learning the basics of business is essential when it comes to opening a dental practice.
Before registering for your business license or buying your building, take the time to educate yourself. Consider enrolling in business courses, finding a mentorship program, and/or hiring an experienced professional.
2. Not Doing Dental Practice Research
Don’t make the mistake of starting a dental practice before doing your research, especially if your local area is heavily saturated with dental practices. You’re at a disadvantage without certain information.
Start by researching the market to understand the dental needs of your community, especially those that aren’t being met. You should also learn about pricing in the area so you can establish a competitive price list.
3. Not Hiring the Right Staff
Another common mistake new dental practices make is related to hiring. Your staff is one of the most valuable resources to your business, so it’s important to hire the right people, even if you are in a rush to hire.
Taking the time to thoroughly review resumes, interview applicants, and assess their skills and personality can help prevent high turnover rates, which is costly. You should also leave plenty of time to train.
4. Not Taking Marketing Seriously
Successful business marketing can be difficult to achieve, but it’s essential to the success of your business. Without a complete marketing plan, you’re limiting the reach of your business, which often means fewer clients.
Investing in digital marketing for dentists can take some of the stress away and allow you to focus on opening your private dental practice. If you don’t know where to start, get dental implant marketing here.
5. Not Considering the Patient Experience
New entrepreneurs often get so focused on developing their brand, hiring, and getting equipment that they forget to consider the client experience. You have to put the patient first if you want a successful dental practice.
Try putting yourself in your client’s shoes and view your dental practice through their eyes. Consider details like the aesthetic of the waiting room as well as whether your pricing is competitive. Get client feedback if possible.
Starting a Dental Practice the Right Way
Avoid these common mistakes and focus on starting a dental practice the right way. Spend time doing your research and learning about the business before diving in. Then, build your brand and put your patients first.
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