April 18, 2024

Business Bib

Business & Finance Blog

Why Netbase Social Listening Matters

3 min read

Over the past decade, there has been an evident increase in the number of technological innovations that helped businesses drive more sales and expand their customer base. One of these inventions includes social listening tools.

To understand what this is, you have to learn how social media works. Ever since its invention, it has become a platform for businesses, whether established or a startup, to promote their products and services.

On another note, people from around the globe use their social media accounts for numerous reasons – to share, communicate, validate, promote, and so on. Every business should see this as an opportunity to learn more about their customers – what they like, what they don’t like, and how they think – which brings us to social listening.

What is Social Listening?

This process is basically the act of tracking, analyzing, and responding to talks and conversations about your brand and industry on these social media platforms. It is considered as a critical aspect of audience research.

This activity lets you know what is being said about your brand online. It lets you track social media mention on various platforms; thus, allowing you to analyze the metrics and discover particular trends. Furthermore, with the data gathered from this activity, you’ll be able to produce reports to show to your clients.

Why Social Listening Matters

The process of monitoring and tracking digital mentions and conversations is a means to understand who your customers are and how your brand can meet their needs. This process is important because it can help you save so much time and money.

While it is true that you can go from platform to platform searching for brand mentions, this is typically a waste of your time. In addition, there is a high chance that you might miss things. There are just too many platforms, too many brand mentions, too many customers, and so on.

You need a tool that can help you listen to what your customers are saying, which brings us to what NetBase can offer.

Who is Netbase?

Netbase can help you with a variety of things related to your brand’s online presence. It brings you one of the most accurate and fastest social media analytics in the entire industry. With the help of Netbase, you’ll be able to monitor, segment, and analyze digital conversations from across social media.

Nevertheless, you’ll be able to measure brand sentiment as well as the effectiveness of your company’s social campaigns. Also, if there are customers who are not satisfied with your products and services, you’ll be able to address them in real time. Thus, you’ll be able to save your brand image in the long run.

Key Points to Remember

With this process, you can increase the average spend per customer. By using these social media analytics tools, you’ll be able to effectively gather accurate data in real time. As a result, you’ll be able to address them and provide them with great customer service. Believe it or not, customer service is one of the key points in ensuring high profitability.

These tools also let you monitor every digital data possible. What you can do is to not only focus on the positive feedback from your customers, which you can use to identify certain purchasing trends, but you can also analyze negative feedback.

With negative feedback, you’ll be able to address your weaknesses and your limitations as compared to that of your competitors.

Final Thoughts

In today’s digital age, every company should have a social listening strategy in place. This helps them ensure that they are not left behind. The valuable insights you can gather by using Netbase tools can drastically change your game in the competition.