April 14, 2024

Business Bib

Business & Finance Blog

Understanding the Twitter Algorithm for Businesses

3 min read

With Elon Musk’s recent acquisition of Twitter, the platform is sure to become a social media keystone for business advertising.

Of course, if you can’t take advantage of the Twitter algorithm, your content will never get the exposure you want it to.

It’s not complicated, but knowing and not knowing how to algorithm works should make a world of difference for your social media content strategy.

Keep reading to find out the ins and outs of Twitter’s elusive algorithm.

Twitter Algorithm or No Algorithm

In 2022, Twitter gives you a choice in terms of how you browse your timeline.

You can view Tweets through the Home tab or through Latest Tweets. The Home tab offers a selection of tweets curated by the algorithm, and if you don’t like that, you can simply view the Latest Tweets tab composed of tweets from your following list.

However, no one can entirely dodge the algorithm as long as they opt into using Twitter.

Just look at some of the UI offerings on Twitter’s home page:

  • Who to Follow
  • What’s Happening
  • #Explore
  • For You
  • Trending

All of these tabs rely on machine learning to display what they do.

If you’re running a business, effective Twitter marketing means getting your content seen by all the strands of Twitter’s algorithm.

Twitter Marketing in 2022

If you’re still in the early stages of content creation, you’ll want to check out this blog article.

If you’re ready to get your content seen, here’s the lowdown.

With Twitter’s sale to Elon Musk, you can expect algorithmic changes in its future.

As it currently stands, the algorithm relies on machine learning algorithms to recommend content to users.

A user’s Top Tweets are based on which accounts they interact with the most, and how they engage with the content (likes, retweets, comments). The details of this algorithm remain secret, but we can guess other components could include screentime and third-party app connections to Twitter. For example, if a user signs into Twitter with an Amazon, Facebook, or Google account, Twitter may use the user’s ad history from other platforms.

Twitter has shared other factors that may determine which Tweets show up:

  • A user’s location, if they’ve shared it
  • The volume of Tweets related to a certain trending topic
  • Media content like polls, images, or videos

It’s important to keep those factors in mind when creating your own content.

Our Recommendations

Our number one recommendation for you is to Tweet and Tweet regularly.

Clearly, users see more content from a creator the more they engage with that creator, which is a positive feedback loop. As a social media creator, you need to keep putting up content to increase user engagement and thereby visibility.

There are more than 500 million Tweets made per day. Considering this volume, your best bet is to compete with more volume.

Elon Musk has stated that he would like all users to be verified under his leadership. For now, one way for a business to boost its credibility among prospective followers is to get verified.

Another recommendation we have is for creators to take advantage of trending hashtags; in other words, use hashtags strategically. Relate your tweets to current trends for maximum exposure.

Finally, vary the kind of Tweets you post with different forms of media.

Keep up to Date With Twitter Ads

Twitter is a great way for brands to communicate with their consumers.

If you create a consistent stream of Tweets keeping the Twitter algorithm in mind, you’ll be able to reach your desired audience in time.

For more tips, check out our business section.