Are you planning on advertising your brand on television?
Even with the advent of new media, television advertising is still a great opportunity for brands to reach their target market. But how do you succeed with television advertising?
With the number of television channels available today, how does one ensure that their brands create the best TV ads? How do you stick with the advertising trends but stand out from your competition?
Here’s what you need to know about creating successful television advertisements:
Get to the Point
You’ll have to remember that the average TV consumer is highly distracted with their other tasks, mobile devices, etc. It’s likely that as soon as a TV ad shows, the viewer will focus their mind on something else.
As a result, you want to make your TV ads as short as possible. As a general rule, you should stick to an ad that’s between 15 and 30 seconds. If you use text in the ad, whether on-screen or as a voice-over, you want to make it as concise as possible.
You can use a service such as Finecast TV to help you create such an ad that both brands and viewers will like.
Interact With Your Audience
Watching TV has always been a passive medium, and this is what has caused it to lose out to social media and video games. Today’s audiences want to find a way to interact with the visuals they see on the screen.
This is the approach you need to take with your TV ads. Your ads should ask questions to your viewers.
For example, let’s suppose you’re selling coffee. You can have an actor in your ad looking at the camera to ask “Have you been feeling low on energy lately?”
This question evokes a response in the viewer. If the viewer has been feeling tired, they’ll sit more upright and pay closer attention to the ad.
It’s at this moment that your TV ad should discuss the benefits of the coffee to your viewer.
Humor
The final trend to look out for is whether your ad is humorous. With the stresses of modern life, we often forget to stop and laugh at the inane experience of living!
If your TV ads contain humor, they’ll have a much greater chance at grabbing the viewers’ attention. Make sure you ask your scriptwriter to put at least 2-3 jokes or humorous dialogue in the script.
You also want to hire actors who have experience with humorous performances.
Those Are the Trends in Television Advertising
Now that you know the top trends in television advertising, you can create the best TV ads for your brand.
You want to ensure that your TV ads are concise. At best, they should remain between 15 and 30 seconds. Use short dialogue to keep your viewers engaged.
Make sure you also interact with your viewers. It’s always best to ask a question before jumping into the product promotion. If you add in humor, this is the best way to attract more viewers.
You can find more tips on marketing here on our blog!
