Digital marketing methods have become so complex and so vast over the last decade, it is no wonder that more website and business owners have difficulty determining which is the best to make their business stand put in an online marketplace. The goal of having a site is to get it noticed by your online users but with stiff competition across industries, a single marketing strategy is no longer sufficient to produce a top search engine rank. From Pay Per Click Advertising to Search Engine Optimization, each technique has its very own purpose and benefits it can provide. Looking at the top 7 digital marketing strategies for your business in 2019 can help you make effective professional and online decisions.
The 7 Best Types of Digital Marketing in 2019
2019 is here, and with it brings the latest and greatest of digital marketing strategies. The most effective digital marketing strategies for your business in 2019 should include:
- Search Engine Optimisation (SEO)
- Pay-per-Click / Google Adwords (PPC)
- Social Media Marketing (SMM)
- Content Marketing
- Affiliate Marketing
- Influencer Marketing
- Email Marketing
For any website to be effective, requires comprehension of what digital marketing entails. If you are unsure of what these web techniques involve, we provide a breakdown of each to help you create a superior online marketing campaign.
The Importance of Digital Marketing
Digital marketing is the process of utilizing online and electronic methods of promoting a brand, product or service across compatible devices.
With the rise in the use of electronic devices and online media, marketing remains at the competitive core of every brand and business. In the same manner, the brick and mortar store must apply conventional advertising to promote its products and services; a website needs digital marketing to promote its purpose. It needs to reach the online user who is in search of related content, product purchases, and services.
Only through digital marketing efforts can your website be known, and your online goals be achieved. It is important for every website owner and online service to invest in the digital marketing strategy that will work best for lasting online exposure. Understanding the competition, the value and the affordability of your marketing campaign will help you select the techniques that best work for your web platform.
Search Engine Optimization
Search engine optimization, considered the king of digital marketing strategies, is the single most important approach to improving the visibility, online reach, and relevancy of any website. It involves the process of growing your web presence and business through organic search engine results. When online users search for specific information in the major search engines, the results pages (otherwise known as SERPs: Search Engine Result Pages) are presented. The major advantage of using SEO services is that it creates a customized experience for customers when searching for specific information in the prominent search engines. This is based on the use of keywords, browsing patterns and location services.
The major search engines perform complex algorithms with the purpose of providing a website a particular rank. The greater your online ranking, the easier it becomes to drive traffic and retain customers.
Pay-Per-Click Marketing
Pay Per Click Marketing or PPC has become a leading digital strategy whereby an advertiser will pay the website owner every time an online visitor clicks on one of their advertisements.
When you search for something on Google and the results are shown, the adverts you find spread across the search engine when looking for information are part of a PPC campaign. Pay Per Click advertising can work wonders for relevance and online exposure but paying a higher price for these adverts does not mean you get preferential treatment from the major search engines. PPC ads are rated in terms of its relevancy and validity according to the major search engines (Google, Bing, Yahoo, etc).
To improve the success of your PPC initiatives, it must contain relevant keywords targeting your business, products, and services. Your business pays for each click on an advert that will redirect the user to your website. Investing in the appropriate keyword selections can improve the chances of successful sales conversions and prominent results.
Social Media Marketing
Social Media Marketing is an important part of any relevant online promotional strategy. Without incorporating social media into your digital marketing efforts, you could be missing out on valuable conversions, lead generation and sales.
The sole purpose of utilizing social media is to improve your brand exposure and relevance. Customers who feel heard and valued through real-time interactions are more likely to transition to the website and become a loyal customer. It is also a quick and easy way to receive valuable input and feedback concerning your products and services for the betterment of the business.
Zero in on what motivates your online markets, or what they find limiting or negative and use these real-time comments to improve your brand strategy and overall service standards.
Content Marketing
Investing in the content of your website provides customers and online visitors with the information they require and can trust. Create authentic content with high-quality results to attract and retain customers but to also generate leads. Content marketing does not only constitute the actual reading content, but the videos, images, and media related to the business, posted online.
A contemporary combination of content marketing with alternative methods such as search engine optimization and your social media advertising strategies can produce the most impressive results.
Affiliate Marketing
Affiliate marketing is not a new concept and is most commonly sought for blogs and various e-Commerce platforms. This style of advertising involves payments for every conversion. Affiliates will drive customers to your website, or perform the necessary sales on a website they create and use tracking codes to ensure they get a commission of the sale. This way you can put your brand across a variety of websites, each of which may appeal to different types of customers. The key to successful affiliation is to ensure the people representing the brand are authentic and have the company’s best interests in mind.
Influencer Marketing
If you have never heard of influencer marketing, you are not alone. This online strategy is a recent promotional strategy and includes using established social media or website owners with a large number of followers to drive traffic to your online pages. A business can hire someone on Facebook, Twitter or Instagram with a large following to advertise and recommend their products and services.
Email Marketing
Keep your customers updated of your business, products, and services with email marketing methods. Customers can click on relevant links in the email or newsletter with the benefit of sales conversions and consumer value. Tracking codes can be added to email marketing campaigns this allows for A/B split testing, which is where you send variations of the same email campaign to different groups of your email subscription list and see which is more effective. This is valuable information that can be used to curate effective marketing campaigns in the future.
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