Are you going to design your own leaflet? A good leaflet must the grab your audiences’ attention for the right reason. From choosing the most appropriate design to the printer company, there are guidelines to keep in mind, regardless of what the leaflets are for. Here are a few of these guidelines you should take into consideration for designing your own leaflet.
1. Headlines and CTAs
Your headline and call to action (CTA) needs to be strong and they need to grab people’s attention, so keep the headline or title short and catchy. Ideally, your title should be five words and focused on describing the main benefit of what you’re offering. The title is where you have the chance to grab attention and keep people reading on.
The best thing to do is to keep your title short and sweet. The same goes for your call to action. Your readers need to know what you want them to do as soon as they see your CTA.
2. Colours
Your leaflet needs to standout, but in a good way, which is why many amateurs make the mistake of using too many colours. Keep things simple with black and white and maybe a subtle hint of another colour such as green, orange or blue. If your company brand uses more than three colours, then think about which ones to use and be prepared to leave others out. If you don’t use a colour scheme, then keep things as simple as possible.
3. Readability
Most leaflet designs contain some sort of text, but the biggest mistake one can make is using too much of it. Sure, it’s tempting to use as much text as possible but people this will put people off. You want to keep the content in the leaflet short and sweet because the chances are people will visit your site or call you for more information once you have grabbed their attention.
4. Use Images
A plain leaflet is boring, which is why people tend to use images in their design. However, choose one large image that is of high quality instead of using numerous smaller images. Sure, using small pictures may show products off more effectively, but a single large image is what usually grabs the attention of people. You want to hook potential clients and the best way to do this is by using a flattering, single large photo.
5. Incorporate Your Logo
Most companies have a logo and if you do, you will probably want to place it in your leaflet. However, if you’re not very well-known, then keep your logo small because you want to use images and text more than anything. If you’re not very well-known, then your logo will not hold any significance to people, so you will be wasting space.
When you become more well-known, then you can start making your logo bigger on leaflets. Think about it, only the biggest brands and companies use only their logo in their advertisements and this is because people already know who they are.
6. Know Your Target Market
Designing a leaflet doesn’t have to be difficult and the key is to figure out who your target market is before you release a leaflet to the public. You want to design a leaflet that targets your audience, which is why you want to make the information in the leaflet easy to understand and catchy. Think of a leaflet as a short intro to a book instead of the actual book itself. Intros can grab people’s attention, make a great impression and then the conversation can continue from there.
That is how you design a good leaflet. As previously mentioned, designing a leaflet doesn’t have to be difficult, but the above tips should be kept in mind. If you implement those tips the next time you design a leaflet, then you should see the difference these tips make.
