April 18, 2024

Business Bib

Business & Finance Blog

This Is How to Use Instagram for a Business

5 min read

Millions of people find social media followers as the go-to platform to share videos and stories with everyone following them. Much like the millions of people using the platform you’re here because you want to know how to use Instagram for a business.

We’ve got some Instagram tips that are going to take your profile out of oblivion and propel you to the top of your niche. If you take the right steps who knows you might even wind up on the explore page with the rest of the viral videos that reach people globally.

Get ready to access the benefits of Instagram after you read on now.

Why Are You on Instagram? 

First things first before you start using Instagram for business you need to determine why you’re using the platform. Do you want to build a strong online community of people that use your products and services?

Do you want to display the values that your company models? Perhaps, you wish to spread the word about your products while educating your followers about what they are best used for?

Whatever the reason you’re using Instagram you need to understand it to ensure everything you do moving forward will align with your goal. It helps if you and your team create a list of these goals.

While you’re determining what you want to achieve from your Instagram business account ensure your goals can be measured. If they’re not measurable it’ll be challenging to understand if the plan you’ve implemented is successful.

Another reason to make the goals measurable is so that you can make changes in the future if you realize the initial plan you’ve put into place isn’t working.

Decide What Your Aesthetic Is 

By now you’ve grown tired of hearing about choosing an aesthetic for your page but it’s important. Instagram is all about the visuals you provide to your followers.

If your posts aren’t captivating anyone is going to stay on your page or continue to follow it. However, keep in mind if there’s something that works for your competitors it doesn’t mean it will work for you.

Carefully consider the design you want to use for your page. The reason we say to consider it carefully is that once you’ve decided on the aesthetic to use for your page you’ll need to remain consistent as you continue to publish posts.

The best way to settle on a design aesthetic is by selecting a color palette and aligning your future post with the palette you’ve chosen.

Optimize your Profile 

When you’re using Instagram for business the most crucial step happens when you’re opening your account. You need to take the time to optimize your account properly because it’s going to be the first thing people see before they click on your page to visit it.

As you’re setting up your account ensure you’ve chosen to open a business account. Business accounts come with more features that allow you to track the performance of your content and sell items.

After you’ve ensured that you’ve chosen a business account take the time to craft a solid big for the page. The bio should include brief information about:

  • What your company does
  • Company contact information
  • Your industry/niche
  • Link to business website

One thing to keep in mind is you want followers to get the information they need without having to click too many times. With that being said the only place you’re able to put a clickable link to your website or your products page is in the bio.

Try Out Different Types of Content 

If you want to be famous on Instagram it’s all about the content you post.

But you’re not going to know which type is the best for you if you’ve not taken the time to test a few of them. On Instagram the types of content offered include:

  • IGTV
  • Video
  • Stories
  • Traditional posts
  • Reels

You might find that one type of these works the best for you but keep in mind if you’re looking to increase the engagement of your page and expand your reach it’s best to use a mix of these content forms. Instagram’s algorithm seeks to provide users with the most engaging content possible.

For example, if someone enjoys IGTV content but you stick to only creating videos you’re missing out on an entire demographic of Instagram users. It also means you’re going to have more posts that don’t have likes than posts that do.

The best way to solve that is to consider using like4like because it helps you to get real likes which will help boost your content.

Interact With Followers 

One complaint that users have of mega influencers is they don’t have the time to engage with their audience, but you do. Interacting with your followers is important because it shows them you care about more than how much they spend with your brand.

If people comment on your posts to ask questions take the time to create a video answering those questions. Another way to interact with followers is to host a giveaway on your page.

You can set the guidelines and deadlines for the giveaway, but the prize could be that users receive a sample of your products if possible. By providing the winners of the giveaway with samples of your products you add to your online community and can pique their interest enough to get them to make future purchases.

How to Use Instagram for a Business? 

How to use Instagram for a business is a tricky question to answer because it starts with what you hope to achieve by using it. Ensure you take the time to interact with your followers and don’t forget to track your metrics.

Before you start sharing content on your business Instagram check out our other posts. see more details here