Private labeling is nothing but putting your own established brand and logo on a generic product. While this concept is not new; it has surged exponentially in recent years. Private label products are also popularly named as store brands, private brands or other such similar names. Today most retailers are taking to it because of the advantage that it offers. Let’s take a sneak-peak through some compelling reasons as to why you should not shy away from private label products for your business –
Exclusivity
As a retailer, you want to offer something distinctive and unique to your customers. Private labels do just that. Creating your unique image and marketing identity; it helps you beat the competition and stand apart from the crowd. It also helps you create a demand for your brand and promote stronger customer loyalty and recognition.
Complete control
The private label products help you get complete control over your business. It is a known fact that customers are always loyal to brands and not to products. As your label already has a positive reputation in the customer’s mind; you are able to exploit it advantageously to expand your range of products and increase your profit margin. You also have complete control over its sales, marketing, pricing, and distribution. You can easily change its price or launch a special promotion and discount offers to increase its sales. It also keeps you a step ahead of other retailers.
High margins
The supplier for private label products is often a small manufacturer than those of national and international level brands. Also, these products come directly from the manufacturers or warehouses. With all middle distributors getting eliminated, you earn a cozy profit even when you are tagging it at a price much lower than that being offered by a reputed and known brand.
Generating value and loyalty
Customers have an inherent trust in the retail brand that they go shopping. Thus, they have no qualms in buying their products of private label. The fact that it is hordes cheaper adds to their delight. Gradually, they start purchasing more of the private label products which create better value for them as well as you. It also generates a loyalty which helps you retain and expand your customer base without much initiative from your side.
Wholesale income
With private label products; any retailer has an opportunity to generate a wholesale income. They can easily turn into a wholesaler and allow other retailers to sell its products after paying premium acquisition cost for selling the product. It helps generate a second source of income as well as help expand its market range.
Wide range of products
There are many small companies who produce a variety of things exclusively for private labels. This help expands the range of products and offers customers a wider range of choice. You can also get regional manufacturers that produce products for specific markets. It implies that you are able to capitalize on every opportunity.
With private brand products proliferating; it is a smart move to take to it and increase your business extent.
