April 19, 2024

Business Bib

Business & Finance Blog

Overview of Digital Marketing

2 min read

There are mainly 2 pillars of marketing, which are offline marketing and online marketing. Other than those there is no third type of marketing. However, online marketing- digital marketing is something that is being focused a lot more nowadays.

There are 10 large categories of online marketing. 

These are the ways by which online digital marketing takes place –

  1. Search engine optimization (SEO)
  2. Search engine marketing (SEM)
  3. Social media marketing (SMM)
  4. Affiliate marketing
  5. Content Marketing
  6. Email marketing
  7. Pay per click advertising (PPC)
  8. Online PR
  9. Inbound marketing
  10. Native advertising


There are only 4 big ways by which digital offline marketing can take place.

  1. Enhanced offline marketing
  2. Radio marketing
  3. Television marketing
  4. Phone marketing

Enhanced offline marketing is a form of marketing in which there are enhanced electronic devices used but entirely offline. For example: If you have a restaurant of your own and you use iPads for your customers to place order then it will be called as enhanced offline marketing. Nonetheless, digital marketing is mostly considered to be online.

Next up we have the radio marketing. You all have heard the loud shouting voices of enthusiastic car dealers and insurance policies, brokers speaking every word of their commercial on the radio.

Television marketing is one of the booming digital marketing modes in the offline category as everyone watches television and after every show, they have an advertisement time where all brands pay for their time slots of the ad duration. Television advertisements have been around for more than a century. This has always been an evergreen way of advertising, which has not died until now.

You all have received those annoying calls from anonymous numbers, be it a bank call, new insurance policy, scam calls, and whatnot on your mobile phone. These are nothing but phone marketing techniques of sellers to convince the customers and sometimes fool them. That is why you mostly avoid picking up those calls and instantly block the numbers so that they do not call you back.

If you have a company or a brand of your own and would not want this opportunity to miss out, then this will be the best time to invest in online digital marketing for your brand/company. The best services for the same is provided by Wowbix – digital marketing company. Make sure you try this company as it is simply the best marketing company, and you will be able to see positive results right from day 1.