There are plenty of opportunities online, especially when it comes to business. It is getting especially trendy in Asia, but in some parts of Asia, most social media sites are forbidden or blocked from being accessed by the citizens, and this is specifically in China. Most Chinese use a Virtual Private Network or VPN to be able to access popular sites like Facebook, Twitter, Youtube, and Google. The problem here is that not everyone residing in the said country have the VPN so not everyone can access the said blocked websites. And although the number of internet users is constantly increasing in China, there are still some sites they cannot access and most of these sites are what business owners use to advertise their companies.
There are things to be considered when deciding to put up your business on the internet. You have to really know what and who your target is. Your advertisements should suit the interests of your target market if you want them to be really interested in looking at your business or company. When this happens, chances of penetration become greater since more people will start viewing what you put up if you are able to catch their attention. You should make sure that it will be visible to everyone and people will have a way of accessing them. In places like China, you have to find a way so that the people there will actually have access to your business page and since it has already been mentioned, Google is blocked from their system and this is a downside because all information about different businesses can be found on this website.
The internet provides an efficient and hassle-free way to communicate with your potential customers and you can get their attention by creating advertisements that target the people you want to cater to. You need to provide accurate details about what you really offer and make people trust your company and what you provide to them. Yet again, in China, it is a big disadvantage that sites such as Facebook and Google are blocked because most companies have their pages on big search engines such as Google so as a business owner, you have to make sure that when they get the access to your website, the details you will be providing are accurate and will not create conflicts. Take for example, the issue about the Rape of Nanking when a Japanese hotel owner tried to deny it and get everyone to not believe it ever took place. There has been a conflict since it was already believed to have happened but someone else is trying to say otherwise. So what I am saying here is that you should always make sure that everything you will be putting about your business profile matches what you really provide.
It is also essential that you think about what kind of advertisements you have to develop in order to properly market your business because if the advertisements are not effective then the people will not be very interested in looking at what your business is really about. You have to understand the people you are targeting so you have an idea on how you are going to create your advertisements. You also have to create advertisements that suit each site you are planning to post those advertisements on and you have to base it on the background of your company.
Deciding to invest in e-commerce for your business will be very helpful and advantageous and it is also cost effective but you should also keep in mind that there might also be risks and disadvantages and in places like China, you have to find a way to get to your audience and your target market and as much as possible, maximize the use of internet to communicate to your customers.
