If you run a business within the hospitality sector, you will be aware of how key marketing is to success. Being able to connect with customers and let them know what you offer, where you are and why they should choose you is essential to business growth. Marketing has actually seen quite a big change in recent times though, due to the way digital marketing methods have impacted the industry. Although the older, more traditional methods are still used, it has led many to wonder which are more effective.
Old vs New: Which is best?
This is a very common question for many business owners, especially if you are new to business.In a nutshell, it is best to come up with a marketing strategy for your hospitality business that uses the best methods from old and new schools of marketing thought. Here are a few ideas to get you started:
- Chalkboards – one very effective and enduringly popular older marketing method to use is chalkboard signs. These can be ones that hang on the walls inside your café or restaurant or A-frames that stand outside to attract people in. They are cheap, easy to find, simple to use and great at telling people what you have to offer.
- Flyers – one of the best older methods still is giving out flyers to market your business. Rather than stuffing them in letterboxes though, get out into the street and give them to people personally. This will give you chance to connect with potential customers and have extra chance to explain why they should come to you for a meal.
- Social media – when it comes to newer marketing methods, social media is a must do. It is free, easy to operate and very effective in marketing your services to masses of people in your local area. It also gives a unique chance to connect with people on a personal level and show them why they should choose you.
- PPC advertising – this stands for Pay Per Click advertising and is a great modern marketing tool. Although it does incur some costs to run the adverts and keywords involved, it will bring a fabulous return when done right. In essence, you pay to have your advert shown at the top of the search engine results page when someone searches for the sort of services you provide.
How to get chalk marker off chalkboard
If you opt to use a chalkboard then you must clean your chalkboard regularly to keep it in good shape. Doing this will allow you to reuse it time and again without it leaving again ghost markings behind from old messages. If you take the time to do this then your chalkboard will provide a long lasting marketing method to draw people in and drive business success.
Old and new works best
When it comes to marketing your hospitality business, the truth is that taking the best of old and new works best. This allows you to use them in an overall marketing strategy that will give your business the best of everything. If you do this, then you will be well on the way to standing out from other hospitality businesses in your area and building a loyal customer base.
