There are several reasons as to why if your landing page is properly constructed it would give you such an advantage over a products or services page. One such important reason is the focus. They are always focused on a single goal. You can look at any commercial website out there and on most of the pages you would see critical details such as contact emails and phone numbers. More importantly, on these pages, you would see several calls to action as well. Under normal circumstances, you would assume that the more contact details that you can make available to the buyers more would they get in touch with you.
However, in reality, it is the opposite that happens and there is a good reason for that as well. From a subconscious point of view, we always like things that are simpler and have a greater amount of clarity. We necessarily dislike clutter, especially in websites. This is why whenever we come across such a website we immediately get out of it and look for a better layout.
Personalized messages
This can be called the second reason as to why do landing pages work so well. If you have a business website in most cases you would be required to talk to many people at a time.
Your website is basically a representation of your company, your organization in its entirety. This is the reason why it needs to be able to speak to all of your target audience. You can always have pages that are devoted to specific products and services, and they can always talk to specific members of your target audience as such. However, pages such as the home page, the about us page, and other related and supporting pages like the blog posts need to maintain a neutral tone in the way they are written and approached.
Landing pages normally, however, tend to be persona specific. They are always talking straightaway to certain sections of your audience in such a way that they feel that you have understood them.
Completely responsive
It has been decades that mobile devices such as smartphones and tablets have been part of the mainstream technology. However, even now you would find websites that are not catering to these areas. If you have such a website as well you should know that this could jolly well be cataclysmic as far as campaign conversion rates are concerned.
And lastly
There are several reasons as to why you have chosen not to update your website. It could be that the process of integrating with the back-end systems could be a complex one. You could also be lacking in finance and resources to pull off such a task. This is where landing pages can play such an important role. All the leading third-party landing page platforms have templates that are completely responsive to such handheld devices. In fact, this is applicable for the smaller names in this domain as well. With these pages, you can provide your user the kind of experience she or he is looking for from your website.
