Studies from the Google’s car purchasing the UK report in the month of April 2017 reported that £115.9 million was merely invested only for the online display and direct mailing by the car dealers in the UK alone in the year 2016. Almost all the manufacturers have an interesting marketing budget to consider that all the companies have generally to invest in their marketing campaigns. As due to most of the people rely on the internet today, digital visibility is not an affordable option any more. But, it is really worth to invest? The Audi dealership Vindis investigates now.
Check out the automotive field
In the Google’s drive to decide the report with the association with the TNS, they are discussing how the auto shopper these days is more dependent on the digital medium than before. It is seen that more than 82% of the UK population belonging to the age limit of 18 and more is having access to the internet for some personal reasons. Among them, 85% uses the smartphones and 65% choose the smartphone as the preferred device for accessing the net. Thus, this implies that the car dealers also can make use of the internet to expand the business.
It is also seen that about 90% of the car buyers make the research online. 51 % start researching the cars online and about 41% of them uses various search engines. To hold the buyers who search online, car dealers should think about the customer’s micro-moments for influencing that might include the display Ads- it is one of the marketing methods that occupy a major portion of the car dealer’s online marketing budget. The traditional advertising media like TV and radio are still remaining one of the major sectors of investment for the automotive sector. However, in the last 5 years, the digital field has made the largest bump from 5th popular to the third most popular, experiencing an increase of 11% in the expenditure.
In the field of fashion
The online investments are also important for the success of the people dealing with fashion. The online sale of the fashion is reaching about £16.2 billion in the year 2017. It is expected that the figure will grow up to 79% by the year 2022. So, why are the fashion retailers are investing in the marketing budgets? Does the online marketing has become too important these days?
In the year 2017, eCommerce has accounted about half a quarter of the purchase. As per the British Retail Consortium, reputed online brands like the ASOS and the BOOHOO continue to expand through the online shopping phenomenon. In these days it is seen that shoppers no longer want to visit the high-end shopping destination. Rather than, they like the idea of conveniently purchase the products from the online stores due to wide varieties and convenience.
Have a look at the utilities
In these days, it is seen that most of the users are looking for the comparison software or the websites when the times come in finding out the best supplier in the market. The top 4 comparison market websites include the Go Compare; Compare the Market, Confused.com and the MoneySupermarket. This sector has also taken part in the digital exposure and the digital ads. As the mobile usage continues to grow in demand, the companies require to create content for the mobile users.
The healthcare sector is also having a totally different set of tactics for the marketing. It is clear from the above that the automotive and the fashion, the online marketing investments are really important. However, for the other sectors like the utilities, the picture is a little different.
