Did you know that, between 2000 and 2019, small businesses created about 10.5 million new jobs? That’s 65.1% of the new jobs created in that timeframe.
A more chilling statistic is that 20% of new businesses close within a year of starting up. Your new business can be one of the 80% that make it past their first anniversary! But, how can you find staying power?
Promotion! You’ve got a killer product or service. However, you’ll go nowhere if people don’t know about it.
This post will walk you through ideas about how to promote a small business. Take a deep breath and read on!
- Create a Website
With the rise of technology, having a website is a must! Necessary components of a website include:
- Contact information
- Details about your service or product
- Testimonials or reviews
- A blog
A blog is important to your website’s search engine optimization ranking. Search engines prioritize websites that are relevant and current. As you use keywords and keep your blog up-to-date, your website will rank higher in search engines so more people can find your business via your website.
- Connect Through Social Media
Think of social media as a free marketing tool. Every second, about 13 people create new social media accounts. With the click of a button, your business has the potential to reach thousands of future customers.
Tailor your social media usage to your target customers. What type of media are they most likely to consume? When do they usually use their devices?
With social media, you’re not just getting the word out about your business. You’re building a community that will rally around your business to support it.
- Work Your Reviews
The vast majority of online shoppers read reviews before they make a purchase. Reviews can make or break your business.
Respond to your reviews. A caring and genuine response to a review can turn a bad review into a positive experience. Before trying a new product, people want reassurance that they’ll be taken care of if anything were to go wrong.
- Serve up the Swag
Swag is a great way to get your name out when you’re starting up.
You can serve up promotional products to employees to raise their sense of belonging to your team. You can also dole it out to customers to enable growing a business through word of mouth. To strengthen your swag strategy, use social media giveaways, influencers, and brand ambassadors.
There are online swag companies that make ordering swag a breeze. A company like Axomo is a one-stop-online-shop for all your promotional items needs. Check out their platform here.
Now You Know How To Promote a Small Business
There are many approaches when wondering how to promote a small business. These are just 4 ideas to get you started. With these ideas in mind, you’re on your way to small business success!
If you’re looking for more things business, scroll through our blog today. From finance to customer support, we have information to aid you in your quest to grow your small business.