Millions of bloggers world-wide are helping to sell a full range of products, from fashion jewelry to political opinions. Whatever type of business your company is conducting, the right blogger can help to attract customers and build a client base that can increase your company’s profitability. However, no two bloggers are exactly alike. It is important to find one that can write engaging blog posts that will increase interest in your business.
1. The Blogger Should Be Able to Demonstrate Success
In other words, the blogger you are looking for should have a demonstrated history of successful blog posts that have attracted readers and helped to build interest in a given organization or business. You should be given access to previous blog posts by the writer as well as discuss the blog’s success with the business owner.
2. The Blogger Should Have Some Familiarity with Your Line of Business
Although the blogger you are seeking does not necessarily have to be an expert in your business area, the writer should have some basic knowledge of the industry or sector. A brief interview will reveal something of the blogger’s background and experience with companies like yours. Understanding the basics of how an electric company operates can be very helpful when writing blog posts to inform and influence the public.
3. The Blogger Should Understand Blogging Metrics and Be Able to Apply Them.
All bloggers do not have the same experience level with metrics and analytics, but they should have a working knowledge of how to attract readers not just through content, but also through accessibility on the Web. Homepage hits, interactivity with the blog site, and number of views per month are samples of information that can be helpful when evaluating the effectiveness of a blog. Each company has its own goals for attracting readers via blog posts, from becoming the go-to expert online to providing updates about the company and its products.
If you want to increase your company’s visibility online, you may want to hire a blogger to promote your business with regularly-scheduled posts on relevant topics. Keeping readers informed about the company as well as industry information that can be shared will highlight the value of your business and attract readers who want to know more. Not everyone can write well. Find a talented, experienced blogger who can routinely write about your business in meaningful and interesting ways.
