You’ve thought of all aspects of your new online business – from the branding of your site all the way to exploring new digital advertising strategies, up to email engagement campaigns that you want to launch. And so far, you’re raking in traffic and sales. Congratulations – it seems like your e-commerce business is heading in the right direction.
Despite all this, you still might be wondering if there’s a strand in your business that might further motivate customers to buy. One often overlooked but extremely important thing you must take into account: Call to action (or CTAs).
The basics of CTAs
CTAs encourage visitors to take action within your site or landing page. It guides your potential customers about where to go next, where to click, and how to purchase. When done right, these texts and clickable buttons serve as recommendations that eventually lead to conversion and sales. In this article, we’ll explore four tips on how to create a great e-commerce call to action. Let’s dive in!
CTA Creation Tips
- Get your customers excited about the value of your product
WIIFM – what’s in it for me – is always going to be the first thing that your customers will ask. Your goal then is to get them excited about what they’re going to get in exchange if they click on the CTA.
So, after you provide essential details about the product, make sure that you emphasize the value of it by adding CTAs such as “Get this shirt at 25% off,” or “Claim your sample here,” for example.
- Use verbs as your CTA
Another recommended strategy is to add action-oriented words to guide your user to the next phase. Let them know what action you want them to take – be it “join,” or “buy,” or “checkout.”
With action-oriented copies for your CTA, there will be little to no confusion as to what course of action your visitors should take. Of course, you need to make sure that the button they’re about to click on actually leads to the page that you intended to lead them to.
- Make it seem personal
Yes, it might be a bit difficult to add a dynamic element, such as %%FirstName%%, to banners (as seen on also on platforms such as Ads-supply.com), but you can still make your customers feel more involved.
Sometimes, this can be as simple as adding words like “You” or “Your” to the text. Or, you might also want to try the “me first” approach. This means adding a call to action phrases such as “Sign me up now,” or “I want the 25% off”, for example.
Whichever method you may choose; both are proven ways to make your customers feel more involved in the action.
- Make it seem urgent
The best online marketers know that urgency drives action. With a predetermined deadline, you’ll be able to persuade your customers to take action right away. It is a well-known trick that encourages conversions.
To drive your point across, you can add words like “Now,” or “Only Until X-time,” or “Hurry” to foster urgency and action. You can also add a timer or a countdown that will make your offer even more urgent and compelling.
These are some of the best practices for CTAs that you can use for your e-commerce site. Of course, the best way to find out if these work for your audience is to test these out. So go ahead, now it’s your time to take action!
