Today, there are plethora of online businesses and this surge in the number of online companies has occurred due to the ease of setting up an online business. This of course means there is a large amount of competition within each sector, forcing businesses to work harder and do more in order to gain loyal customers. The key to standing out from the crowd is not just related to offering great offers and products, but creating a brand which people can trust in and, as any digital marketing expert will tell you, the key to doing that is online. Budweiser may not make the best beer in the world, and Coca Cola may not make the best tasting cola, but their brands are well known worldwide and their marketing efforts both offline & online have allowed them to outsell their competition as a result. If you want your business to stand out, here is how to create a strong online brand awareness.
Social Media
Social media is a brilliant way to create awareness for your brand, but you have to make sure that you are focused on the quality of your content and engaging with customers. Social media channels like Twitter, Facebook and Instagram give you access to millions of people. If you can be creative with your content, post at optimum times and effectively utilise various social media marketing tools available then you can use this to really boost your brands awareness.
Search Engine Optimization
Building a brand is about getting front and centre in people’s mind, which is why search engine optimisation is such a key tool. Through search engine optimisation (SEO) companies can utilise different practices to make sure they appear higher on the organic search results of search engines. This means that when a customer is searching for something related to your business, they are more likely to see your name pop up time and time again, making them more likely to select your company as an option.
Pay Per Click Advertising (Google Ads)
PPC and display advertising are great tools to bring people to convert as well as increase brand awareness. The more you invest in ads in terms of content, money & optimisation of the overall campaign the greater chance of being seen by a large number of people, who are likely to be interested in your particular product or service. Also, with this type of advertising, companies are only charged if somebody clicks on the ad, so if they see it and don’t click no charge is given. Meaning that it can also be an effective way to build brand awareness, without spending too much money (if done correctly).
Referrals
Many people will look to remarket to customers who have recently completed a transaction with their organisation. Whilst this is a smart move, it is also essential that you utilise these customers and encourage them to refer your business if they were impressed. Companies even offer rewards for referrals such as discounts on your next purchase as well as discounts for the person you referred.
Today online awareness is crucial for the survival of all businesses. Be sure to look at some of the methods highlighted previously to grow your online presence and increase customer traffic to your company.
