Reach a new audience
With a blog, what you can do is provide your online store with fresh content, and this is very positive for Google.
Once you have set up your online store, likely, you will not incorporate new products or new categories every week. However, you can produce a couple of articles every week, and it is fresh content that Google will be able to index and thus will perceive movements in your domain, which is very good for your rankings.
By increasing your probability of being positioned higher in the Google rankings, you are expanding your reach and reaching an audience that, without having a blog, you could not get.
Humanize Your Business
In your blog, use photos and small videos where you appear, as the business owner.
Build Trust
If you do this, what you are doing is humanizing your business, and I think it is very, very important because you must be very clear, especially if you try to create portfolio [ทำportfolio, which is the term in Thai] or sell products that do not have a brand, that you have to build trust before trying to sell anything.
Show Your Assets
For example, if you work in a warehouse and have many machines, you should take advantage of this and take pictures of the devices or explain to people how you work in your warehouse. And also, record small videos with your webcam or mobile, where you appear with your face especially if you’re a new online trader [ขายของออนไลน์ ต้องมีเว็บไหม, which is the term in Thai].
It is a fundamental issue to build relationships with your readers.
Stop Competing (Always) For Prices
If you want to be able to get out of the destructive circle of the price struggle, you have to increase the perceived value of your products. You can do this by telling stories behind the scenes about the manufacturing processes of your products.
A Carrefour chair does not have the same history as an award-winning design chair in Milan or a handmade chair made of wicker from a protected natural park recently destroyed by a fire.
Do you get it? You don’t want to sell a comfort product like so many other competitors your blog helps you differentiate yourself.
