Why You Should Make The Switch
Making a change to greener product labels will not only positively impact the environment, but strengthen relations with your customers.
It’s always a good idea to try and build trust between you and your customers. Trust, after all, is what keeps them coming back time after time. If you really want to set yourself apart from your rivals, then you may want to consider using eco-friendly labels on your products. Showing that you care about the environment will show your customers that you’re a brand they can have faith in.
Customers are becoming more savvy
Customers are becoming more mindful of the products that they buy. Everything from a company’s ethical practices to its environmental polices are up for scrutiny, so it makes sense to be as progressive as possible. Creating eco-friendly labels for your products is one of the easiest ways of doing this. Customers are now very aware of the impact packaging can have on the environment, so making this small step will really help you to stand out.
Send a bold message
If you adopt eco-friendly labels, then you’re really sending out a strong message. It will show that you care about the world that we live in, and believe that even the smallest action has the power to make a difference. This message of hope and positivity will really resonate with customers. They’ll see your brand as one that’s making an effort to go where others haven’t been bold enough to, and they will trust you much more as a result.
Building trust
Trust is the most important building block in the relationship between a company and its customers. Once you have established that all-important trust with customers, they are much more likely to recommend you to family and friends. Social media can really make a difference too. By putting your eco-friendly credentials at the heart of your online marketing strategy, you can connect with a huge audience. Just look at how Iceland’s impassioned anti-palm oil message took off on Twitter, YouTube and other platforms.
Staying stylish
Having eco-friendly labels doesn’t have to mean sacrificing on style. Environmentally friendly labelling works really well with the current refined, minimalist trend that’s sweeping the high street. Ensure you use packaging made from recycled materials too, and encourage your customers to recycle in turn. The cosmetics retailer Lush has a great strategy in place for this – and they have some of the most stylish and recognisable packaging on the high street too.
Working with the experts
It’s important to work with experienced manufacturers to develop your eco-friendly labels. They will be able to advise you on which materials to use, and what design techniques will work best with these. Labelnet are used by both big and small companies to produce their custom labels. They have kept a keen eye on the changing labelling landscape, and were one of the first label manufacturers to offer a wide range of eco-friendly options for companies concerned about the impact they were making on the planet.
It’s time to make a change
Will you make the change to eco-friendly labelling in 2019? With the help of an experienced label manufacturing team, you can transform your products and go on to make a really make a positive impact with both existing and newer customers.
