74% of consumers are more likely to buy a product after seeing it at a trade show.
If you’re looking to build brand awareness or promote a specific cause, doing so at a convention can be an excellent idea.
To create an eye-catching booth, you must pay attention to many things. Plan out your convention booth design and the products you’re offering.
People may even remember your booth weeks after the event has finished.
Be sure to keep reading to learn everything you can do when you’re trying to create a successful convention booth display.
- Display Your Brand on Your Convention Booth Display
An eye-catching convention booth display starts with high-quality branding. Make sure to print your logo full color on all materials, including banner stands, tablecloths, and business cards. Incorporate your brand colors into your display to create a cohesive look.
Consider using creative elements like backdrops, custom table skirts, and step and repeat banners. Using hanging signs can also make your small business booth more appealing.
You can also utilize technology when displaying your brand. You can incorporate video displays, tablets, and laptops to showcase your products and services.
- Prepare Interactive Activities for the Attendees
When preparing interactive activities for traded show booth attendees, it is essential to consider what will grab their attention and keep them engaged. Games, contests, and giveaways are great ways to interact with attendees.
It is also important to have informational materials available so attendees can learn more about your company or product. You can use fliers or interact with the attendees to discuss your products.
- Giveaway Promotional Products
By giving away items with your company name and logo on them, you’ll be able to attract attention to your booth. You can also use promotional products to generate leads and create brand awareness. Some popular items to use as giveaway promotional products include pens, water bottles, and tote bags.
- Make Your Booth Accessible
Make sure your booth is the appropriate size for your allotted space. If your booth is too small, it will be difficult for attendees to move around and see your products. Choose a layout that is easy for attendees to navigate.
If you have products for sale, ensure they have a promotional price and offer discounts to encourage people to stop by.
- Have an Approachable Staff
An approachable staff is one of the most important ways to create an eye-catching display booth. Having staff members engaging and interested in talking to potential customers can make all the difference in whether or not someone visits your booth. If your booth staff looks like they’re having fun and are interested in what they’re doing, it’ll be much more likely to draw people in.
Attract More Attention by Having the Best Convention Booth Display
Here are a few key ways to make your convention booth display stand out from the rest. Utilize bright colors, eye-catching graphics, and an overall creative design to draw in attendees. Ensure your booth staff is friendly and engaging to create a positive experience for everyone visiting your booth!
Need help getting started? Look for professional event and convention booth services.
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