In the ancient practice of yoga, the mind works together with the body to achieve flexibility, peace, and mindfulness. Imagine if this was your job. Being paid to impart that spiritual knowledge sounds like a dream, right? Starting a yoga business is also pretty easy to do. Just follow these 5 simple steps.
- Get Your Business Savvy On
Just as spirituality is the very essence of yoga, practicality is the foundation of business. Success in this field often has very little to do with expertise – having a business mindset and understanding of customer behavior is much more important. So, start learning how to think like a yoga entrepreneur.
Go online and get acquainted with the basic terminology and principles of running a business. Read about different customer acquisition tricks, all of which require effective branding and marketing. Most importantly, work hard on your patience and determination, as everything else can be learned.
- Become a Certified Yoga Instructor
Obtaining a yoga certificate is part of a branding strategy as well. This certificate will introduce you to your clients as a professional and trustworthy practitioner, reassuring them that the business you’re running is 100% legitimate. Visit a Yoga Alliance affiliated institution to get training and certification.
- Establish a Solid Plan
Writing a good business plan for a small startup (and that’s what you’re going to be, at least in the beginning) is much easier than you would expect. First, you need to research your market and get familiar with your competitors. Then, you should start working on what makes your company unique.
Business administration is a legal requirement, so get some help documenting different aspects of your business. To protect your investment and avoid potential risks, get Philadelphia yoga insurance. Finally, draft your branding and marketing strategy. Without this, you’ll have no business to plan for.
- Choose Your Yoga Niche
Have you thought about what makes you unique? You’ll need a strong selling point to convince your clients that you’re better than your competitors. This may be a specific type of yoga, which will limit your work to a specific part of the market. Remember, the smaller the niche, the easier the conquest.
- Define Your Target Audience
Who is your ideal yogi? Is she a she, or are you planning to train both ladies and gentlemen? If so, which demographic do they belong to? How old are they, what are their interests in life, and how busy are their schedules? All these target audience finesses will be decisive for marketing your brand.
Once again, stay focused on keeping your patience and determination. No business can be built overnight, but that’s something your mindful yogi attitude should be able to help you endure. Say om before you continue with your work, and work hard until you reap the first juicy fruits of your labor.
