April 14, 2024

Business Bib

Business & Finance Blog

5 Big Benefits of Having an Updated Small Business Website Design

3 min read

As a small business owner, you probably don’t put much thought into your website design. Most small business owners DIY or pay for their websites and never give it a second thought.

Unfortunately, doing so can cause you to lose business due to an unattractive and ineffective site. Your potential customers and clients expect a certain level of usability and not delivering on that expectation will result in them moving on to another company.

For this reason, keeping your small business website design updated is essential. An updated website not only reflects on your company, but it also makes it easier for browsers to buy or book your product or service.

If you are a small business owner with an outdated website, here are several reasons why you need to invest in an update immediately.

  1. Positive First Impression

Just like with anything else, a positive first impression is essential for converting visitors into customers. If your site design is outdated and not fully functional, your customers will think of your business as outdated and ineffective. Updating your website can be the difference between a paying customer and a lost customer.

  1. Better Security

One of the many benefits of updated web design is better security. Statistics show, 60% of small businesses close within 6 months of being cyber attacked. Keeping your website updated is essential to protect your client’s personal information and your business.

  1. Improved Usability

While you may think of website design as a collection of attractive pictures and features, smart web design ensures your site is user-friendly. If your customer can’t find a way to buy your product or book your service, your website isn’t fully functioning. High-performance design improves over time so it’s important to keep your website up-to-date for improved usability.

  1. Upgraded SEO 

SEO is what helps your business get found in an organic search. It brings customers and clients to your website while you are sleeping or on vacation.

When you update your website, you are naturally updating your SEO. This is essential for your business growth and to maintain your high rank in search.

  1. Faster Loading Site

Did you know slow-loading business websites leads to 2.5 million dollars in lost revenue every year? Customers have a short attention span and will click off your website after a few seconds of waiting for it to load. Updating your small business web design is one of the best ways to make sure your site loads instantly.

These Are the Benefits of Updating Your Small Business Website Design

There are many benefits to updating your small business website design.

Your business will make a positive first impression with your modern features and improved usability. You will also have better security, a faster loading site, and updated SEO. Best of all, by updating your site, you will give your business a chance to grow and thrive.

If you an outdated website, consider updating as soon as possible.

Don’t forget to browse our site for more tips on running a successful business.