Restaurant customers increasingly want a quicker, more flexible way of eating out, and digital advances in the industry are reflecting that. Read on for four more technology ideas to really boost customer satisfaction and help your business.
1. Start a loyalty scheme
Customer loyalty schemes no longer mean stamping a card on every visit. Why not design a bespoke scheme that’s always available on a customer’s smartphone? There are plenty of mobile app developers who can customise existing templates to your requirements. The customer gets real-time updates on points and rewards via a system they can’t misplace, and you get the opportunity to capture customer data and tailor marketing and incentives accordingly. Win-win!
2. Inform and entertain your customers
Many restaurants now use tabletop tablets so customers can view menus, place orders and pay securely at their convenience. This technology is helpful for you, too as you can update menu options and allergy information with a few clicks. Also, why not add some fun to your tabletop tech? Trivia quizzes, interactive games, drawing programs for the kids… tech-enabled tables allow customers to decide everything on their terms and drive their own dining experience. What’s more, it’s been shown to increase both efficiency and sales.
3. Improve your POS system
If you’re in the restaurant business you probably already use a digital point of sale (POS) solution. However, this is an increasingly important business tool, and as Reuters notes, the global POS market is growing exponentially. The technology is also growing in sophistication, integrating with mobile secure payment devices, loyalty scheme apps and tabletop tablets – you can tie everything together with a single streamlined service. Many POS systems also work with your back-end applications such as inventory management, which leads on nicely to our final item…
4. Automate your inventory
Spreadsheets are a thing of the past. Save time with inventory management software to keep track of your orders and deliveries, get real-time cost data, and avoid both shortages and wastage. You can also configure your kitchen to help with inventory by using a display freezer, such as those at https://www.fridgefreezerdirect.co.uk/glass-door-refrigeration/single-glass-door-freezers, to easily see when contents are running low.
The restaurant industry is continually looking to increase productivity and revenue. If you embrace the latest digital trends, you can maximise both.
