2018 has been marked by many new developments in digital marketing services [jasa digital marketingwhich is the term in Indonesia]. Today we give you the 3 trends to follow for this new year.
Creativity
It is essential to be creative, to produce unique, original content that is different from other types of content created by others. It’s essential to remember your brand, your business. The company stands out because it humanizes its products while remaining in touch with the news and the interests of its subscribers.
Voice Search
It’s now a trend. Most searches are now done using the Google Voice Assistant. Whether it’s to go to a store, find the phone number of a sign, or answer a question, users have recourse to voice search.
Companies will need to update their Google accounts regularly. This will facilitate access to information for Internet users. You need to update schedules, put a valid phone number, an exact route address, clear and recognizable outdoor photos.
For blog posts, it will optimize the structure of the content. Bring the essential answer directly into the meta-description, favor the typical articles. The Google robot will reward the article that will respond exactly to the request of the user and will trace the content in the first links of research.
Chatbots
Chatbots are essential to ensure quality customer service. The advantage of being able to set up a chatbot on Messenger is the assurance of having a robot that will answer you 24/24. It is also useful to a user who wishes to obtain a rapid response in case of an emergency. And that says responsiveness, says a good point for the user experience, and therefore a positive impact on the brand image of the company.
