According to Susan Wagner, editor-in-chief of Country Business Magazine, marketing deserves as much as ten percent of a company’s total sales. Seeing how vital marketing is to the workings of a company, it’s crucial to study the best media to use in representing the image of the organization.
When it comes to high-performing media for marketing, there are many options to choose from. However, over the last ten years, animation has risen to be a vital marketing medium. Its quality and applications have developed in leaps and bounds, making it highly dynamic and effective in meeting business marketing objectives.
Animation as a Powerful Marketing Solution
If your company is still on the fence about integrating animation into your marketing strategy and arsenal of marketing tools, read on to know why your business needs to have it today.
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It’s more appealing to a visually-inclined market.
Various studies have shown that approximately 65 percent of the general public are visually-inclined or learn more efficiently using their eyes. Therefore, businesses can appeal better to a larger share of their target audience using visual media such as animation.
Animated films to promote products and services, in particular, are deemed to be quite effective in appealing to the modern sensibilities of a younger crowd.
Not only that, animated films cater to the deficiencies of the aging generation as well. Instead of reading written content, older folks who already have trouble reading can just watch moving images that clearly depict a message.
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It can tell a story without the need for an elaborate and expensive production.
A video marketing company in Sydney says that creative storytelling is much easier with animation than bringing in actors and filming.
Firstly, the production cost would be much lower. There are no actors to hire and sets to rent, which are both pricey elements. Secondly, limiting other human-influenced factors (such as the availability of talent and chemistry among actors) often means a shorter production schedule and a quicker presentation of the output.
Think about it, if you would create a video ad in a traditional way, it usually takes time to gather all the players. On top of that, the production incurs additional expenses for set design, outfits, and even set meals. If you would opt for whiteboard animation, for example, the animator is in full control in delivering a clear and engaging message. Plus, they can get the ad done without the typical hassles connected with filming.
Lastly, there’s a much lower likelihood of efforts going to waste because animators start from scratch and undoing inevitable mistakes is so much easier given the technology they use.
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It creates new opportunities for marketing.
Launching an animated ad for marketing or whatever corporate purpose opens doors for even more promotions for the business, as well as additional income. If you would choose to upload it on YouTube, you may be able to monetize it or further increase the video’s reach by reaching out to influencers.
One of the ways an animated ad spawns further promotion is through social media announcements. It is now a common practice for businesses to market their promotional efforts on Facebook, Twitter, and Instagram. On YouTube, teasers for the video can generate views, too.
The SEO community, meanwhile, advises putting out content about the video through press releases, transcripts, and others. All of these will further strengthen marketing performance.
Beyond Animation for Non-Marketing Objectives
It’s worth noting, too, that animation is not just for marketing. It is a medium that can be used to achieve other business goals. For example, if the company needs training videos and other informative materials for new employees and customers, all of these can be presented through animation.
A lot of top corporations today have also turned to animation to present step-by-step guides for their transactions, making it a breeze for end-users to go about processes correctly. Additionally, it is easy to combine animation with other engaging technologies such as augmented reality, which is another popular marketing medium.
All in all, animation is a smart marketing medium that all business organizations should consider using. It is creative, engaging, practical, and versatile. Best of all, it is a marketing solution that, when utilized well, can create a positive image for the company in an effective, engaging and entertaining manner.
AUTHOR BIO
Anthony Lam is the founder of Punchy Digital Media, a creative agency that helps organizations grow using animated videos and creative visual content. Punchy has a team across Australia and Asia and has worked with clients such as Apple, Westpac, and the Australian Government, running campaigns and reaching millions of people.
